70 SSML Carlo Bo

How to communicate such an important moment as the 70th anniversary of a historical reality like the Italian SSML Carlo Bo Institute? An interactive experience that combines gamification and digital with the dual purpose of entertaining and collecting data for other communication touchpoints.

A language institute is made up of different cultures, which is why the globe represents the heart of this experience. The user has the opportunity to select three out of 208 words, which will then be used in other marketing touchpoint, in this case used by a calligrapher to create a large physical panel that selects the most popular words.